My Work

I led the design and production of the AppWorld 2024 website, F5’s newly branded flagship and roadshow experience. Built to drive pre-event signups and energize in-person engagement, the site emphasized purpose, community, and growth, showing how F5 empowers attendees to meet their evolving needs.

A foundational design system created to streamline F5’s digital workflows and elevate consistency across platforms. Built in Figma, it empowered teams with reusable components, supported accessibility, and aligned design and engineering efforts. The result: faster production, stronger collaboration, and a more unified brand experience across F5.com and its subsites.

I developed a comprehensive UI kit to support F5’s website redesign and CMS migration, ensuring brand consistency across digital platforms. This initiative streamlined the design process, reduced development time, and enhanced usability for both customers and internal stakeholders.

At HackerAgency, I served as Digital Art Director on a range of AT&T email campaigns and digital ads. My work blended lifestyle and technology-focused messaging while aligning with AT&T’s brand values of simplicity, reliability, and innovation. These campaigns were animated, mobile-optimized, and personalized, designed to deliver engaging experiences across every device.

An engaging, interactive guide designed to help families make sustainable seafood choices together. Seafood is categorized as "Best Choice," "Good Alternative," or "Avoid," with filters for species type and water source. This tool simplifies complex data, empowering users to support healthy ocean ecosystems through informed decisions.